Personal Attributes and Rating Statements

ETS® Personal Potential Index (ETS® PPI) measures six personal attributes that are key to success in graduate, business and professional school. Evaluators provide an overall evaluation and rate applicants on the following:

Knowledge and Creativity

  • Has a broad perspective on the field
  • Is among the brightest persons I know
  • Produces novel ideas
  • Is intensely curious about the field

Communication Skills

  • Speaks in a clear, organized and logical manner
  • Writes with precision and style
  • Speaks in a way that is interesting
  • Organizes writing well


  • Supports the efforts of others
  • Behaves in an open and friendly manner
  • Works well in group settings
  • Gives criticism/feedback to others in a helpful way


  • Accepts feedback without getting defensive
  • Works well under stress
  • Can overcome challenges and setbacks
  • Works extremely hard

Planning and Organization

  • Sets realistic goals
  • Organizes work and time effectively
  • Meets deadlines
  • Makes plans and sticks to them

Ethics and Integrity

  • Is among the most honest people I know
  • Maintains high ethical standards
  • Is worthy of trust from others
  • Demonstrates sincerity

Sign up for a free 1-hour webinar to find out more about the personal attributes critical for graduate, business and professional school success.