Global Chief Marketing Officer
As Global Chief Marketing Officer (CMO), Michelle Froah is responsible for building the ETS brand, marketing and innovation globally across enterprise functions, product innovation, business marketing and community engagement. Michelle leverages her extensive experience in building brands and driving growth across industries.
Prior to joining ETS in 2023, Michelle served as Senior Vice President of Global Brand & Marketing at MetLife and previous to that led marketing, sales and operations functions across the globe for Samsung Electronics America, Kimberly-Clark, and Procter & Gamble.
Michelle contributes to the industry by serving on The Marketing Society board as Co-Chair and Fellow, Brand Innovators Advisory Board, ANA CMO Growth Council and Rye Art Center board.