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ETS and ApplyBoard’s Partnership Improves Access to Higher Ed Opportunities for Students Looking to Study Abroad

Partnership contributes to double-digit percentage, month-over-month growth in first year


February 16, 2023

Today, ETS announced that through its partnership with international student recruitment leader, ApplyBoard, it has achieved a significant milestone in increasing access to higher education opportunities for students by providing choice in academic tests that support study abroad opportunities. One year following its launch, the ETS and ApplyBoard partnership has contributed to double-digit percentage, month-over-month growth from students using TOEFL® and GRE® tests.

ETS and ApplyBoard’s partnership continues to help students receive a greater level of access to test options to succeed in their study abroad journeys. As part of this partnership, ApplyBoard distributes the TOEFL and GRE tests to its network of recruitment partners and counselors to provide more options to their students looking to study abroad. This has resulted in thousands of students in multiple countries discovering more options through the utilization of ETS’s range of tests and test prep options.

“The growth of TOEFL and GRE tests from ETS’s partnership with ApplyBoard demonstrates the strong joint business opportunities that result from expansion of our collaborative efforts to serve leaners and increase global impact,” said ETS Strategic Capital Managing Director Ralph Taylor-Smith. “The ApplyBoard-ETS strategic partnership will continue to advance access to education for all learners.”

As part of the partnership, ETS and ApplyBoard collaborate to provide recruitment partners and counselors with information on options for academic exams.

“The value of our partnership with ETS is undeniable. We provide accessibility to a wide variety of high-quality exams which brings students one step closer to achieving their dreams to study abroad,” says Meti Basiri, CEO and Co-Founder of ApplyBoard. “During the beginning of the pandemic, a massive shortage of academic exams took place which impacted students all over the world. In the last few years, we’ve seen tremendous growth, specifically when it comes to improving access to testing for students.”

Together, ApplyBoard, including its affiliates and ETS India, the India-based subsidiary of ETS, hold workshops in India to facilitate the training of teachers and counselors. These workshops teach attendees about the TOEFL test and the methods of testing, test structure, scoring and how it stands apart from other English-language proficiency tests. To date, ETS India has conducted a series of events in Amritsar, Jalandhar, Chandigarh, Delhi, Haryana and Ludhiana where more than 200 trainers and counsellors learned about the recent enhancements in the TOEFL iBT® test.

In 2020, ETS announced the creation of ETS Strategic Capital, a division of the global education and data nonprofit, that focuses on growing business and advancing its mission of advancing access to education for all learners through strategic equity investments, growth partnerships, and mergers and acquisitions. ApplyBoard is one of 10 companies in the ETS Strategic Capital’s portfolio.

About ETS

At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 25 million tests annually — including the TOEFL® and TOEIC® tests, the GRE® tests and The Praxis Series® assessments — in more than 180 countries, at over 9,000 locations worldwide.

About ApplyBoard

ApplyBoard empowers students around the world to access the best education by simplifying the study abroad search, application, and acceptance process to more than 1,700 institutions across Canada, the United States, the United Kingdom, Australia, and Ireland. ApplyBoard, headquartered in Kitchener, Ontario, Canada, has helped more than 500,000 students from more than 125 countries along their educational journeys since 2015. To learn more, visit: