Michelle Froah Named as Global Chief Marketing Officer at ETS
| Media Contact: | Alescia Dingle |
|---|---|
| Email: | mediacontacts@ets.org |
Princeton, N.J., USA (May 23, 2023) – ETS CEO Amit Sevak named Michelle Froah as Global Chief Marketing Officer (CMO) of ETS. Michelle joins at an exciting time as ETS continues its global transformation to expand how it serves learners with solutions that leverage today’s technologies and deliver real time insights that move people forward.
Michelle will lead a global team focused on end-to-end innovation and elevating ETS’s position in the global learning and solution space. Reporting to the CEO, Michelle has responsibility for building ETS’s marketing and innovation globally across enterprise functions, product innovation, business marketing and community engagement.
“Michelle’s impressive track record of launching and building worldwide brands across industries will be a great addition to our team,” said Sevak. “I’m thrilled to have Michelle on board taking on this critical global leadership role at ETS and ensuring the voice of the customer is at the center of all that we do.”
Michelle most recently served as Senior Vice President of Global Brand and Marketing at MetLife® and previous to that led marketing, sales, and operations functions across the globe for Samsung® Electronics America, Kimberly-Clark™, and Procter & Gamble. She is an accomplished C-suite executive whose deep roots in growing brands and driving growth has expanded the global reach of products and brands across industries.
“This is an exciting time to join ETS and set the direction for product innovation, brand stewardship, and customer and community impact in an increasingly digital world,” said Michelle. “The ETS mission requires us to move with urgency and passion for learners worldwide, and I’m delighted to be leading a team with such purpose.”
Michelle serves on The Marketing Society NY Regional Board as Co-Chair, Brand Innovators Advisory Board, ANA CMO Growth Council and Rye Art Center board. She holds a bachelor’s degree in mechanical engineering from Iowa State University and an MBA from the Henry B. Tippe School of Business at the University of Iowa.
About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions, and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary, and postsecondary education, and by conducting education research, analysis, and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC® tests, the GRE® tests and The Praxis Series® assessments — in more than 180 countries, at over 9,000 locations worldwide.
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