TOEFL® Program Announces Bai Jie, Host of "OMG! Meiyu," As Special Guest at CEE Student Fairs

Special Appearances Confirmed for Beijing, Chengdu and Shanghai in October

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Beijing, China (October 17, 2012) —

In an effort to make English- language learning engaging and fun, the TOEFL® Program announced today that Bai Jie, host of "OMG! Meiyu," will be their special guest at the upcoming China Education Expo (CEE) taking place October 20 - 28 in Beijing, Chengdu and Shanghai.

For more than one year, Chinese netizens have been turning to Bai Jie’s viral daily web show "OMG! Meiyu" on the Chinese social media site Sina Weibo. In each daily web-based episode, Bai Jie uses Mandarin to teach American slang and culture to her young Chinese audience. Produced from her one- bedroom apartment in New York City, Bai Jie’s unconventional teaching style has helped her garner 15 million video hits in just over one year. "OMG! Meiyu" is followed by more than 300 thousand Chinese students, all of whom have the chance to shape the daily "OMG! Meiyu" content through comments and online feedback.

"Learning English can be a productive and enjoyable experience," commented Pamela Treves, Director of the TOEFL Brand. "Bai Jie has a unique gift in educating and connecting with Chinese students as they master the English language. We are delighted that Bai Jie will be our special guest at the upcoming CEE fairs."

Available to meet with fans and sign autographs, Jessica will be at the TOEFL booth at the CEE student fairs at the following locations and dates/times:

  • Oct. 20: China World Exhibition Hall in Beijing at 10:00 am - 11:30 am and 2:00 pm - 3:30 pm
  • Oct. 21: China World Exhibition Hall in Beijing at 10:00 am - 11:30 am and 1:30 pm - 2:30 pm
  • Oct. 25: Shangri-La Hotel in Chengdu at 2:00 pm - 4:00 pm
  • Oct. 27: Shanghai East Asia Exhibition Center in Shanghai at 11:00 am - 12:00 pm and 2:00 pm - 3:00 pm
  • Oct. 28: Shanghai East Asia Exhibition Center in Shanghai at 10:30 am - 11:30 am and 2:00 pm - 3:00 pm

"OMG! I’m excited to visit China again, and I am especially looking forward to meeting more fans this time," commented Bai Jie. "My fans inspire me to create these daily episodes, and I hope to feature the fans in new upcoming OMG! Meiyu videos."

Reporters interested in arranging interviews with the TOEFL Program and Bai Jie are asked to contact Teresa Lu at tlu@apcoworldwide.com. More information regarding the TOEFL test, including sample test questions and study resources, is available in Chinese on the TOEFL Go Anywhere website at www.TOEFLGoAnywhere.org.

About the TOEFL Test

For nearly 50 years, the TOEFL test has been the most widely accepted English-language assessment in the world. The assessment measures an individual’s ability to use and understand English and evaluates how well an individual is able to integrate listening, reading, speaking and writing skills. Students can take the TOEFL test in half a day, eliminating the need for a second day of testing and additional travel and lodging expenses.

The TOEFL test is recognized by more than 8,500 institutions in more than 130 countries including Australia, the United Kingdom, Canada and the United States. Globally, the TOEFL test is available at more than 4,500 testing sites in more than 165 countries. To date, more than 27 million students around the world have taken the TOEFL test.

About ETS

At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and post-secondary education, as well as conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC® tests, the GRE® tests and The Praxis Series™ assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org