Substantiating Educational Testing Service’s Products and Services With Research Support: A Formalized Methodology R&D ETS SBU PEAr

Author(s):

Leusner, Dawn Marie

Publication Year:

2016

Report Number:

RM-16-13

Source:

ETS Research Memorandum

Document Type:

Report

Page Count:

47

Subject/Key Words:

Strategic Business Units (SBU), Educational Testing Service (ETS), Product Development, Theory of Action, Logic Model, Product Efficacy Argument (PEAr), Research Methodology, Intellectual Property, Research and Development

Abstract

This memorandum is an update to the 2008 report and describes the most current processes, shows how and where this work has been integrated within ETS, identifies the latest products under development, and suggests what SBUs can learn from this disciplined approach to product management.

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