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Feedback as an Incentive for Responding to a Mail Questionnaire

Author(s):
Powers, Donald E.; Alderman, Donald L.
Publication Year:
1981
Report Number:
RR-81-07
Source:
ETS Research Report
Document Type:
Report
Page Count:
7
Subject/Key Words:
College Bound Students, Feedback, Responses, Surveys

Abstract

The effect of offering respondents feedback on questionnaire results was investigated in a national mail survey of college-bound secondary school students. It was found that offering feedback had a significant positive effect on response rate, but the magnitude of that effect was slightly less than the increase in response rate resulting from a shorter questionnaire and considerably less than a follow-up contact with nonrespondents. (7pp.)

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